a creative synthesis
of client needs,
diverse data sets
and compelling design
Creating new information products
Organizations of all types look to create enduring value by delivering innovative forms of information to their clients. Data can be monetized through self-standing products; it can also be bundled with other products or services to provide a valuable commercial edge.
Design is critical to this process. Many organizations don’t fully understand the entirety of their data sets, and how to create combinations of data and analytics that are valuable for clients may not be obvious. Analyzing commercial requirements regarding delivery, pricing and bundling can be equally challenging.
The most efficient path
We take a “design thinking” approach to product design, taking our client and their clients as our starting point. We ask:
- What organizational goals are behind the need to develop a product?
- What are the pain points that we are seeking to alleviate?
- How will a new product create value for our client?
- What data is most valuable to prospective clients, and why?
- What is the commercial model, and how will the product be delivered?
Answering these questions ensures that we understand the commercial context and organizational capabilities, and are able to focus on what really matters.
The most enduring value
We create enduring value for our clients by developing products that monetize their data.
We leave our clients with a clear understanding their prospective clients’ needs, as well as their own capabilities and constraints. We ensure that our clients understand the data that can be used to develop new products, and a clear sense of which data can provide the most value. We ensure that our clients clearly see the commercial possibilities, and help them develop products that make efficient use of their resources.